Sample Challenge
Create an email template for our upcoming donor campaign
Email marketing
Graphic design
Creative
The nonprofit is planning a new email campaign to attract and activate donors, and needs help creating a template for that campaign
Background provided by the nonprofit
- Access to prior comparable emails with notes on what they like / disliked
- Any relevant analytics about prior comparable campaigns• Detail on what the new campaign will include (number and type of emails, key content assets, etc.)
- Detail on what the nonprofit hopes to accomplish with this new campaign
- Background on the organization (usually a link to their website)
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- A design for a template that can support all or most of the anticipated emails (typically via Canva or comparable design tool)
- Summary notes about how to utilize the template for the planned campaign
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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