Sample Challenge
Develop 2-3 concepts for our fall email campaign
Ideation
Email marketing
Creative
The nonprofit is wants to establish a few candidate ideas for their upcoming email campaigns to donors, supporters, and others.
Background provided by the nonprofit
- Access to prior comparable emails with notes on what they like / disliked
- Any relevant analytics about prior comparable campaigns
- Detail on what the nonprofit hopes to accomplish with this new campaign
- Background on the organization (usually a link to their website)
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- 2-3 campaign concepts (typically ~1 page each) with sufficient detail for a competent copywriter to write first drafts of the constituent emails
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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