Sample Challenge
Help us prep for a brand update by researching existing nonprofit brands
Brand identity
Graphic design
Research
The nonprofit has decided to update their brand identity, and intends to engage a creative agency to lead the project. But first, they would like to understand the competitive landscape for nonprofit brands in their sector.
Background provided by the nonprofit
- Access to any existing brand assets (typically a link to a Dropbox or Google Drive folder)
- An initial set of nonprofits in similar sectors, with some indication of which brands they admire more than others• Background on the organization (usually a link to their website)• A brief description of what they like or dislike about their existing brand identity relative to others
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- A longer list of comparable nonprofits with screenshots or other indications of their brand identities
- A summary note to document your impressions of the nonprofit’s existing brand relative to the others that you have looked at
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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