Sample Challenge
Identify relevant reporters and influencers to add to our mailing lists
PR
Research
The nonprofit hopes to increase its engagement with the press and with relevant social media influencers. In order to do that, it wants to begin building a list of relevant outlets, reporters, and influencers.
Background provided by the nonprofit
- Brief notes about the nonprofit's past experience with news or social media coverage (including links, if any, to the relevant posts or articles)
- A few bullet points about what your goals are with respect to the outreach (general publicity, small-donor fundraising, public policy impact, etc.)
- If you have it, a list of any outlets, reporters, or influencers that you have worked with to date
- Background on the organization (usually a link to their website)
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- A list of outlets, reporters, and social media accounts and influencers to target, along a short notes about the relevance of each one
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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