Identify best-in-class Social Media accounts among our competitive set

Research
Social media

The nonprofit wants to improve their social media performance, and a key part of that is understanding which other nonprofits are doing a great job — and how they’re doing it.

Background provided by the nonprofit

  • Links to the organization’s existing social media accounts
  • An initial set of nonprofits in similar sectors
  • Background on the organization (usually a link to their website)

Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional

A great response will include:
  • A longer list of comparable nonprofits, with links to their social media accounts and (reasonably detailed) commentary about what they like in particular about those accounts
  • Please include sufficient detail in your comments to enable the organization to make specific decisions based on it (eg, design, content type, scheduling, etc.)

Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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