Sample Challenge
Research the most effective landing pages for donor appeals
Research
Landing pages
Web design
The nonprofit uses its website to raise small-dollar donations from individuals and small companies, and has one main landing page to receive site visitors for that purpose. It wants to learn about the pages of competitors to see what they can learn about how to improve.
Background provided by the nonprofit
- An initial list of competitive / comparable nonprofits to use as an initial reference set
- Brief comments about what they like or dislike about their current landing page, initial ideas for improvement, etc.
- Background on the organization (usually a link to their website)
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- A longer list of comparable nonprofits with links to their donor landing pages
- Relevant detail on a per-site basis about what they like or dislike
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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