Sample Challenge
Review our email newsletters for best practices
Email marketing
Copy writing
Best practices
Audit
The nonprofit wants to improve the performance of their weekly newsletter, and wants to understand how well it adheres to industry best practices.
Background provided by the nonprofit
- Samples of the past 5-10 newsletters (ideally PDFs or links to archived pages)
- Notes (if relevant) on known areas of particular weakness, targets for improvement, etc.
- Background on the organization (usually a link to their website)
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- An evaluation of the past newsletters against best practices for comparable organizations
- Where possible, please be explicit about what the best practice is for that formatting, content, or publishing decision, etc.
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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