Sample Challenge
How can we improve our email performance?
Audit
Best practices
Email marketing
The nonprofit has an active email program to communicate with its donors and other supporters, but wants to improve the efficacy of that program in terms of open rates, click-through rates, and general response.
Background provided by the nonprofit
- Access to the last several rounds of emails (typically as PDFs)
- Access to the key analytics related to those emails (typically as PDFs)
- Background on the organization (usually a link to their website)
- A brief description of their goals for the program (eg, fundraising, generating awareness, etc.), and where they feel they are falling short.
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- A set of written comments in a Google Doc with a structured review of the materials provided by the nonprofit, and including specific suggestions for how to improve the program
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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