Sample Challenge
Review our landing page for best practices
Landing pages
Best practices
Audit
The nonprofit wants to improve their existing donor landing page, and wants to understand how well the current page adheres to industry best practices.
Background provided by the nonprofit
- A link to the current donor landing page, along with a brief description (a few bullet points) about the target audience, approximate volume and conversion metrics, etc.
- Background on the organization (usually a link to their website)
Well-written challenge provide volunteers with 100% of the information they’ll need to make a great contribution. We provide you with handy tools to assemble and organize this information painlessly (<10 mins).
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Contribution made by the volunteer professional
A great response will include:
- An evaluation of the existing site against best practices for comparable landing pages. Where possible, please be explicit about what the best practice is for that particular element or technique.
Supporting nonprofits on Laurels is a group effort, so always make sure to note how far you got, what needs more work, tips for accessing your content, etc.
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